Traditional marketing strategies have now evolved into modern advertising. In this age of digitization, reaching out to people has basically changed. With the aid of technology, digital marketing allowed businesses of all sizes to access a global market.
Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalized marketing. 
Digital marketing is the use of digital channels to promote products and services to a targeted audience to grow business.
Advantages and disadvantages in digital marketing
Global reach
Digital marketing allows you to expand your presence and reach a vast number of audiences. Your website and your social media pages can be viewed globally thus making your market global. There are many social media platforms for advertising such as Facebook, Twitter, Blogs, Instagram, YouTube, Pinterest, LinkedIn, etc. Using these social media, a marketer can easily reach its targeted customers.
Lower cost
Properly planned and well-targeted digital marketing campaigns can reach the right people at a much lower cost than traditional marketing methods. One thing that makes digital marketing business-friendly is cost-efficiency. You spend less than a traditional marketing campaign which is a very difficult method for small businesses as they come with a limited budget for advertisement.
Conversion Rates
If you have a website, then your prospects are only a few clicks away from making a purchase. Unlike other channels which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Available 24/7
One thing that’s certain is the Internet doesn’t sleep. That means all of your online assets (websites, ebooks, articles, social media profiles, and so on) are always available to your potential customers all the time to keep them engaged with your brand.
If you do digital marketing correctly, your online assets will be your salespeople who work 24/7 to get you, new clients.
Disadvantages of Digital Marketing
Too Much Competition
After Globalization worldwide competition has occurred. If you can reach a global audience through Digital marketing, you have to also face global competition.
For example, when someone searches for a specific product, then the companies’ deals in the same product appear on the customer’s screen. Then it becomes difficult for a person to choose one brand among all. It is a big challenge for companies to grab the audience’s attention in the digital marketing world.
Skills and training
You will need to ensure that your employee has the right knowledge and expertise to carry out digital marketing with success. Tools, platforms, and trends change rapidly and it’s vital that you keep up-to-date.
Feedback/ Reviews
Any negative feedback or criticism of your brand can be visible to your audience through social media and review websites. Carrying out effective customer service online can be challenging. Negative comments can damage your brand reputation.
Security Issue
Digital Marketing mostly depends on the Internet. There are many hackers and spammers present on the internet who can breach your security and misuse your social media accounts. So in digital marketing, it is necessary to be aware and alert.
Conclusion
Millions and millions of people across the world are lurking around different digital platforms as we are now in what we call the digital age. As this trend continues to grow, businesses whether big or small should also be aware of these and use these to their full advantage.
