A Quick Guide to Spam Traps
Spam traps are the email address that is used by Internet Service Providers (ISPs) such as Yahoo, Google, Outlook, and many more to identify the senders who are not following email best practices. These email addresses may have been legitimate once but now they are invalid.
Let’s have a look at an example:
Suppose you got a job at a new organization, your old work email address would become invalid and go in the stale mode i.e not showing activity.
Any contact that hasn’t opened or clicked an email over the year can be a spam trap and it is advisable that you should remove these from your email list.
Types of Spam Traps
What happens if you hit spam trap?
- Damage in domain sender reputation
- Damage in sending IP address
- Increase in bounce rate
- If you hit thes traps operated by major ISPs such as yahoo or AOL they can permanently blacklist your sending domain
How to avoid spam traps
- Never buy a list
- Use email verification
- Include double opt-in
- Practice permission-based marketing
Spam traps are there to catch spammers. If you are concerned about these traps know the best practices to avoid them. Hope this article will help you.