Email Service Provider (ESP) refers to a service provider that helps you to send email to the number of the recipient at once via email marketing software. In short, it is a company that offers email services. Generally, every Email Service Provider (ESP) have a various plan which any marketers can choose from.
Below we have mentioned a few points to consider before choosing an ESP.
1. WHAT IS YOUR NEED?
Start with understanding the basics of your email needs.
- What is the size of your database
- How frequently are you emailing?
- What is your average number of emails you sent in a month?
2. CUSTOMER SUPPORT SERVICE
- Customer support and service ethics have become a better gauge of esp quality
- In fact, have become the No.1 reason companies decide to switch vendors.
3. USABILITY
- An ESP platform’s power is only as good as your organization’s ability and willingness to use it.
- If your staff finds it difficult to use, they will not use it effectively.
- On the other hand, if they find it easy to use, they will take advantage of all its powerful functionality to produce the best campaigns.
4. CROSS-PLATFORM INTEGRITY
- Today between 30 percent and 50 percent of email is opened using a mobile device.
- Your ESP must be able to help you easily optimize your users’ experience.
5. SOCIAL MEDIA INTEGRITY
- Your ESP must be able to help you manage your organization’s social presence and gather actionable data for use in email marketing.
- Social media is an effective way for small businesses to connect with customers.
6. DELIVERABILITY
- Remember, any email not delivered is a lost opportunity for a sale and many factors are working against you.
7. USER’S REVIEWS
- Ask for references from both current customers and those who have switched to a different vendor.
- In-depth knowledge about ESP provider.
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