7 Things To Consider For Choosing An Email Service Provider

Email Service Provider (ESP)
Email Service Provider (ESP) refers to a service provider that helps you to send email to the number of the recipient at once via email marketing software. In short, it is a company that offers email services. Generally, every Email Service Provider (ESP) have a various plan which any marketers can choose from.

Below we have mentioned a few points to consider before choosing an ESP.

1. WHAT IS YOUR NEED?

Start with understanding the basics of your email needs.

  • What is the size of your database
  • How frequently are you emailing?
  • What is your average number of emails you sent in a month?
2. CUSTOMER SUPPORT SERVICE
  •  Customer support and service ethics have become a better gauge of esp quality
  •   In fact, have become the No.1 reason companies decide to switch vendors.
3. USABILITY 
  •   An ESP platform’s power is only as good as your organization’s ability and willingness to use it.
  •   If your staff finds it difficult to use, they will not use it effectively.
  •   On the other hand, if they find it easy to use, they will take advantage of all its powerful functionality to produce the best campaigns. 
4. CROSS-PLATFORM INTEGRITY
  •    Today between 30 percent and 50 percent of email is opened using a mobile device. 
  •    Your ESP must be able to help you easily optimize your users’ experience.
5. SOCIAL MEDIA INTEGRITY
  •   Your ESP must be able to help you manage your organization’s social presence and gather actionable data for use in email marketing.
  •   Social media is an effective way for small businesses to connect with customers.
6. DELIVERABILITY
  •   Remember, any email not delivered is a lost opportunity for a sale and many factors are working against you.
7. USER’S REVIEWS
  •     Ask for references from both current customers and those who have switched to a different vendor.
  •     In-depth knowledge about ESP provider.

Are you looking for an ESP? Your search might come to an end. Check out our EmailPush (Email Marketing Software).

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