Ways To Boost Conversion Rate Of Landing Page??
Did you know that seven out of 10 visitors who abandon your site never return? That means if you would not take measures to connect with your abandoning visitors, you would waste your marketing budget and efforts.
The main concern is how to convince your visitors to take the plunge on your website, in a world of clicks, taps, and digital distractions, we only have a few seconds to make a big impression.
There are so many elements which can help to make your visitors turn into subscribers/ customers and one of them is ‘landing page’.
A landing page can be any page that someone lands on after clicking on an online marketing call-to-action, it is a distinct page on your website that’s built for one single objective. It is entirely different from ‘website’, ‘homepage’, ‘about us page’, ‘contact us page’. Because homepage serves many purposes like introducing your visitors to who you are, show examples of your product, play a video of customer testimonials and so on but landing page serves sole objective i.e. to convert your visitors into customers.
Let’s take a look at some tips which can help to identify the Ways To Boost Conversion Rate Of Landing Page.
1. An appealing and irresistible headline
Keep headline/subject line short, simple and attractive. Let your visitor know immediately what you are trying to convey them. Here is some example of such headline.
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- Get this NOW before it’s gone… A great headline immediately attracts visitors to open and click the action mentioned.
2. Don’t forget the subheader
It works as a supporter of the headline. It doesn’t leave visitors into vague, it tells visitors more about what you are offering. Here are the four headlines I shared above, with the addition of appropriate subheads:
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3. Add Images to convey the message
According to research, the brain processes images almost 60,000x faster than text, that’s why accompanying the text with image is a requirement for most of the landing pages. Relevant good quality image attracts visitors more than a text.
4. Answer to all the anticipated questions
First of all the landing page should not only answer what to purchase but it should also answer why to purchase your product/ service. Then marketers try to answer all the questions or all the possible doubts which might be raised in a customer’s mind.
5. Highlight call to action
All the elements of your landing page are up to mark but if a customer finds it difficult to identify where to click next, all your hard work would go into vain. Your call-to-action needs to stand out throughout the page. You can use contrast color to highlight a call to action button, in place of boring words you can use words/ phrase with a personalized touch.
It’s important to test the things that can have a big impact on visitors. Testing is the best way to know what’s working, and what needs to be fixed. Test everything from headlines to images to layouts and more. PlugTalent.com provides an easy way to set up and analyze test results.
Research has shown that companies using 40 or more landing pages generate 120% more leads than those using less than 5. The interpretation of that data is simple: If you want more conversions, you need more landing pages.
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