Social media is everywhere, every business every individual is on social media. Individuals use it to stay connected with their friends and family while businesses use it to stay connected with their audience.
Getting people to your website through social media can be tricky, especially if you’re a newbie in the business. Social media is one of the major sources of traffic to your website. A larger presence of you on social media, the more you can rely on social media for steady traffic.
The amount of traffic you manage to attract from social media largely depends on how you structure your social media posts and sharing your content.
To help you understand this better, we have compiled some effective ways that help you drive more traffic and conversions from social media.
Install a Facebook Customer Chat
It is just like any other customer chat widget that pops up on the website but with an additional feature. Every time a customer chats with you, they have to opt into Facebook Messenger communications.
Every time someone comes on the chat, you automatically get a new Facebook Messenger contact which you can follow to nurture them.
Add social media buttons on your website
Allow visitors to share your website content by using a social media sharing button installed on your website. Include social media buttons that are mobile friendly and don’t interrupt readers while surfing the website.
Add “Share This!” buttons to your blog post, infographic, video, podcast, or any other engaging content you produce. By this, you’ll also get to know whether or not people reading your content.
Add Click-to-Tweet throughout your content
A click-to-tweet is a tool that allows you to design tweets featuring little snippets from content or quote.
When you insert click-to-tweets in your content, it makes it easy for visitors to post a great tweet without even thinking about it. The quote, image, headline, or link are all ready to go for them. They just have to click and post.
Focus on sharing visual content
Visual-based content drives more engagement as compared to simple text-based content. So it’s important that you include images, videos, vines, GIFs, graphs, infographics, and other forms of visual content in your social media updates.
Highlight your social media account from your website
Having social icons of your social media channels is an easy way to highlight your social media channels to your website visitors.
Ideally, you’ll be able to add them prominently above the fold, so it’s impossible for visitors to miss them.
Apart from the above-mentioned points, there are some other ways as well, just have a look
- Enables comments on your post
- Make sure your content looks good when shared on social media
- Post when your audience is active
- Engage with your audience (consistently)
- Optimize calls-to-action
- Expand Your Reach With Hashtags
- Use high conversion keywords
- Define Post Timing and Frequency
- Customize Post Update for Different Social Channel
- Share quality blog content
These are the best steps to generate traffic from your social media channels and also increase the conversion rate.