Research has proved that “email marketing” is the cost-effective and overall effective tool to direct marketing if leveraged rightly. As it is known to all of us that email marketing is the oldest and probably the most misused online direct marketing tool. Let’s start with an awesome fact of this amazing tool: every day 196.4 million emails are sent worldwide and nearly half of them (80.2 million) are newsletters.
These numbers are provoking enough to make you at least stop and ask yourself. How many of my emails are actually read? And out of them, how many will convince the readers to visit my website and eventually buy my products?
Unless you are doing your email marketing right, your chances are very slight. Every day, your email subscribers are targeted by at least 10 other marketers with emails, and hundreds of others through website banners, Facebook ads and Google ads.
–Keep in mind that you are writing to a Human Being–
Although it’s important to think of your email subscribers in terms of percentages, conversion rates, and customer lifetime values. But do not forget this critical aspect when you are writing your emails. Address your subscribers directly (bring in personalization/individualization), by their first name, and write as if you are talking to one person only.
Have patience and don’t be in a hurry to reach the call to action or push your sale pitch as if your life depended on it. If people don’t like your tone or message it is to scroll down to the end of your text and end-up with “Unsubscribe” link.
–Focus on One Thing, and tell it rightly–
Read the email as a reader once before sending it out and check whether a purpose is clear. Have a clear purpose for your email. Do not get lost in more than one topic and lose sight of your purpose.
If you begin your email as a how-to and in the middle, you decide to turn it into a sales pitch, that doesn’t go to work at all.
–Don’t Trick to the Jesters–
–A Good Content Mix–
Every subscriber has a different taste, as I’ve mentioned in the very first trick about “personalization”. So prepare different types of content to satisfy all sets of taste subscribers. Here you should have a clear idea of your customer demographic, before getting ready with your email marketing strategy. Thus, make sure you build your email content around all of your types of subscribers.
Moreover, make sure that you are providing them value by sharing something interesting in every message so they get excited when they see your emails!
–Always Include A Call To Action–
It’s important to make sure that the readers should be interested in the next step. We should be doing in a concise and gentle way not certainly in a lengthy approach. Place it front and center, and clearly identify why they should take that next step.