Transform email marketing from low performance to high performance by making sure you optimize your email campaign as per standard guideline.
From time to time your emails marketing require a little enhancement. It is just like up to date or to make clean to your living room. It is like something you want to do very often to refurbish your campaign’s look. Ultimately you want to look your customer attracted.
The best place to refresh your email marketing is to look at your email marketing metrics
that means if your email open rates and click-through rates are decreasing day by day; it might be the best time to revive your email marketing strategies.
Let’s see how you can transform email marketing for better result.
1. Offer something for free:
To motivate people to sign up your newsletters
You need to offer something of value in exchange for their contact details. People will not give you their email ID’s to receive newsletter simply, you have to giveaways freebies for it.
2. Multiple options to subscribe:
If you want that more people should subscribe to your newsletter, and then make your subscription simpler. Give them multiple opportunities to subscribe to your newsletter.
Some of the best places to place your newsletter opt-in form include:
- On the header
- On landing page
- Below blog post
- In the sidebar
- Entry/exit popup
3. Link email newsletter to your Blog:
Email is not an ideal place for long-form contents. To link back your website’s blog with your email newsletter is a better idea. This will increase the number of visitors to your blog and the amount of interaction that it receives. As more people read your content, the more trust they will have in your work. The ultimate result more likely they are to eventually buy.
4. Give your customers a reason to read:
Add some interest to your email by including stories about your business. Give them some ideas that will benefit them to Mix invaluable and actionable advice that moves your prospects towards reaching their own goals or solving their own problems.
5. Make your emails more readable:
A good email is one that is easy to read. Use bullet points and pictures to break up the text. Include some quotes and pictures to add interest and credibility. According to research, only 11 percent of emails are optimized for mobile
. There is much need for mobile-optimized emails because above 45% of emails are now being read on mobile devices.