5 Backlink Checker Tools for Marketers

Backlink Checker Tools

Getting quality backlinks to your site is one of the great ways to increase your page rank and get more visibility in search results.

Backlinks positively affect the organic ranking, ensure faster indexation, drive referral traffic to your page/post, and your website’s quality.


So it’s important not only to create content that drives backlinks but also to do the backlink analysis. This is where the backlink checker tools come into the picture.

A backlink checker is a tool that counts or show links to a web page and check the quality of your links by running backlink audit. Additional information can also be collected like anchor text usage, page rank of the backlink source, etc.

However, choosing a tool that perfectly matches your website’s needs and goals is challenging. So here are some aspects to keep in mind when selecting a backlink checker.

Backlink Index

Size matters, but it’s not the only factor to be taken into consideration when judging a backlink index. It also needs to be fresh for you to see all newly acquired links and up-to-date statuses.

Backlink analysis metrics

A good backlink checker tool should provide you all the necessary metrics to check the quality and statuses of your links.


A tool should be under your budget. Its plan and features should meet the goals, compatible with the number of people that will be using the tool, and comes in your budget.

Usability and support

It should have an easy to use interface and should provide satisfactory customer service.

In this article, we are going to describe a few highly useful backlink checker tools that help you to boost your SEO.

Note: Free version of all the majority backlink checkers work only partially and comes with certain limitations. Their full version is chargeable and provides you with an in-depth analysis of backlinks.


It is one of the most popular SEO tools, it gives a lot of important information about any URL, including the backlinks. You can track your website as well as your competitors’ sites and get comprehensive information about the links.

SEMrush offers 14 days free trial and its basic plan (Pro) begins with $ 99.95/month. Other plans range from $199.95 per month to $399.95 per month. There is also an option for enterprise plans if companies are looking for more features.


Backlink Checker Tools

Another tool that works well for SEO and backlink checking business is Ahrefs. It provides accurate and access to historical backlink data. A quick search will give the most accurate data to any link profile.

It tells you new, broken, and lost backlinks with their loss reasons, anchor texts, first seen dates, their quality and much more.

Start out with a $7 trial for a week to try it out. Its paid plan starts from $9/month and goes up to $999/month.

Majestic SEO

Backlink Checker Tools

It is one of the most widely used tools, it helps you monitor your backlinks each and every day. It uses its own crawlers and does not rely on third-party data.

Majestic has its own ranking system ‘Majestic Million’ where it gives ranking to the websites based on their links and other criteria. It can also compare domains, which I believe might be enough for small businesses but not for large businesses or agencies.

It’s free plan only gives you information about your website, in case if you are looking for information about other sites, you have to take a free plan. The plan ranges from $49.99/month to $399.99/month.


Backlink Checker Tools

Moz is powered by its own live link index and has its own Spam Score metric which analyzes backlinks quality. You can compare your link against the competitor’s link by using Link Profiles’ Comparison feature.

It helps you to build links, break links and let you know what is working and what’s not, and whether or not the link is beneficial for your SEO ranking.

Moz is easy to use and has different plans and pricing options. It offers a 30-day free trial to explore the tool in depth. It starting plan is Standard Plan $99/month and goes up to Premium Plan $999/month.


Last on the list but not least BuzzSumo is a great tool that can be used to check backlinks. It gives complete information about who is linking to your competitors, how content performs after using backlinks, and what pages are being shared most often.

It provides you unlimited searches, track your brand mentions, find popular questions asked across the internet, and maximize your Facebook engagement by analyzing your post’s performance.

The tool can be tried for free for seven days, then can be upgraded to a paid version/plan. When it comes to plan/pricing, its basic plan (Pro Plan) starts at $79/month and goes up to $499+/month. Depends on the number of alerts and mentions you’d like to have, you can choose the plan.

This is how we come to an end. Links are essential to your website’s success. Make sure to go for the tool that fits the size of your website and the requirements.

This article has pointed out some of the best and most trusted backlink checker tools that are ready to use.

Let us know if you know of any other tools that work better, and our team will review it.




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