The main and ultimate goal of B2B is selling. Lead generation is an integral part of B2B because it helps the sales team to make a sell. Business spends a lot of time and effort in getting leads and struggle more to convert those leads into customers.
Conversions are important because no conversion = no revenue. But conversions are difficult. 42% of B2B marketing professionals say converting leads into customers is the biggest challenge.
Even after spending your time, money and effort into generating leads you’re not getting the desired conversions, here are some tips that will help you out to improve your B2B lead conversion efforts.
Strengthen Sales and Marketing Alignment
Try to bring your sales and marketing team together. If these two departments work in alignment with an aim to achieve the same goal it will surely increase the conversion rate.
Refine your targeting
If you are not getting the positive result from your current targeting, revamp or re-define your target audience. Understand your audience well by identifying their buyer persona and understanding their buying journey. Once you know your audience well you’ll be able to create a marketing campaign that is personalized and help you to take your leads down the funnel and yield a much higher return on investment.
Engage and Nurture Your Leads
All leads are not sales-ready leads, we have to nurture them and make them ready to purchase. You have to nurture them by sending engaging and relevant content. You can start with educational content and slowly bring them to your funnel and convert them.
Test your efforts
With digital marketing tools, you can test your working and make the desired change if and when required without much effort and investment. Run the AB test of your marketing campaign before sending it to all your audience.
Monitor analysis to keep yourself updated with your social media performance. Trying out different strategies helps you understand what works and what’s not, like trying different social media channels, call to actions (CTA), different headlines, etc.
Some other tips are for B2B Lead Conversion:
- Set higher standards for quality leads
- Connect your CRM and marketing automation platform for smooth functioning
- Retarget your audience and re-engage with the past client
- Target pain point but don’t trick people with false ads
- Learn and optimize
If you have some other tips to increase conversion rate, share with us in the comment box.