An email marketing campaign is an email sent from a business to one or more customers or prospects. Here are some tips to boost your email marketing campaign.
1. Sell Your Newsletter Program
To get the email id or bulk emailing service is not enough. You have to sell your every newsletter just like you sell a product or service.
2. Make Your Sign-Up Form Simpler
Don’t engage with in-depth analysis of personal information via sign up form. Sign up form should be at upper-front part of your email in a fairly visible format.
3. Show A Demo Of Your Email Campaign
Let your customer (subscriber) knows that what they are going to engage with. As much they know you, it will be easier to involve them with a business.
4. Show How Authentic You Are
While joining with an email campaigning add an SPF record, sender ID & DKIM record to DNS setting of the domain you use.
5. Email Should Be Readable And Clickable
Generally, 70% of the reader doesn’t download images by default. Your message should be as clear as it minimizes the dependency on the included images.
6. Why Are They Unsubscribing
In the UN-subscribe link put a short survey that what is the reason behind their unsubscription as these are the important data to further improve your campaigning.
7. Don’t Use Noreply@Yourcompany
let them say what they are trying to say. This will improve your interaction with customers.
8. Engage Your Customer With Social Media Like
If you want good traffic on your website, the simpler thing is to engage your reader with interactive social media links.
9. Make The Most Of Emails Immediately After Sign Up
A new subscriber will have certainly more interest in your emails as it is a common human behavior.
10. Everything Is Not For Everyone
if readers have subscribed to you, it does not mean that they all have the same choices. So get them to involve in two-way communication. Try to gather info on their area of interest.
Check out this – A Beginner’s Guide To Email Marketing