Email marketing is one of the most powerful marketing tools available for communicating and developing relationships. But, email marketing can only be that powerful when it’s done well. Using your standard email account to send a mass text or HTML message to your list is not doing email marketing well. Why not? Because your standard email account is not designed for email marketing and therefore has significant limitations that can actually undermine vs. aid your email marketing efforts.
1. Are Approved as Bulk Mailers
2. Follow Professional Mailing Practices
For those of you using Outlook or another email account, mistakes can happen. Perhaps the most common mistake is exposing your entire list in the To: line, which violates all of your list members’ confidentiality and exposes their email addresses. Email services provide an automatic unsubscribe that is oft an effect immediately, and require the inclusion of a physical address in every email.
3. Provide List Hosting and Management
An email marketing service hosts your email list and automatically performs critical list management functions. These functions can include signup for new subscribers, editing capabilities so that subscribers can edit their own profiles, and the ability to unscribe with one click.